With the holidays behind us, it’s time to start focusing on the new year. Let’s take one last look back to December, where we saw awesome growth in goods sold, items sold and new members. What a great end to 2011!
The stats:
- $69.8 million of goods were sold by our community in December, 12.9% higher than November’s $61.8 million.
- That represents 3,356,890 items sold for the month, 8.1% higher than November’s 3,106,122.
- 1,939,252 new items were listed in the month, 20.8% lower than November’s 2,449,301.
- 788,562 new members joined the Etsy community in the month, up 124,408, or 18.7%, from November.
- 1.2 billion pageviews were recorded on the site in December.
The $69.8 million of goods sold by the community represents a 69.9% increase from December 2010′s total. At the same time, items sold were up 56%.
Curious about how other months compare? Check out our past Weather Reports for more statistics.
169 comments
Sign in to add your owngothicreations says:
cool. Thank you
126 days ago
SunnyDayVintage says:
Almost $70 million worth of goods sold in December... that's amazing! Glad to be a small part of it.
126 days ago
HootieOwls says:
That is so awesome! It was exciting + grueling to experience my first Christmas season on Etsy!
126 days ago
jelvehdesigns says:
Good to know...
126 days ago
MantuaMakerPatterns says:
Very good news!
126 days ago
Jalycme says:
Thanks for the update! That's a lot of sales. =D
126 days ago
CuriosityCabinet says:
Wow!
126 days ago
happyhound says:
Wow- 69% increase over last year- excellent! Thank you for the update!
126 days ago
wearever says:
Great stats! Here's to an even better 2012 for Etsy and all of us!
126 days ago
vendzi says:
It would be really great/interesting/valuable to see a little breakdown... Unit Sales / Dollar Sales by Category - or even Vintage vs. Handmade New Members - How many new shops/sellers were added? Pretty please :-)
126 days ago
lv2cr8 says:
I think that is the first time I have ever seen a drop in the amount of listings in a month and such a dramatic drop. I venture to say that the new relevancy has something to do with it. The increased sales numbers are fantastic. So glad to be apart of the community.
126 days ago
Gypsymoondesigns says:
It was a wonderful year with great site improvements! Happy 2012 : )
126 days ago
SilverLotusDesigns says:
Fantastic! Yeah Etsy!
126 days ago
TheBrassHussy says:
Great numbers. 2011 was a great year for me. I sold 35% more than 2010. Lets hope 2012 is even better!
126 days ago
dayslonggone says:
Wow! That is awesome!
126 days ago
KitzieG says:
I'd love to see Etsy supplement the monthly weather reports with a Stats chart, allowing us to easily compare month on month, this year with last year, seasonal trends etc. How about it Etsy? I'm sure you could adopt the Shop Stats interface to cater for a site wide view?
126 days ago
KIMMSMITH says:
Fantastic Figures! Thank you!
126 days ago
bstudio says:
Impressive numbers!
126 days ago
majoys says:
Wow! Thats's great to hear :)
126 days ago
newhopebeading says:
awesome stats!
126 days ago
riskybeads says:
this is incredible!
126 days ago
BabbidgePatch says:
Incredible stats - great sales for Etsians! Let's continue the impressive growth in 2012!
126 days ago
MyHomemadeHome says:
may we prosper more and more!
126 days ago
WeddingLab says:
Awesome report! :)
126 days ago
BoredomByProxy says:
What a jump! Here's hoping that 2012 will bring an even greater increase in sales! ♥
126 days ago
BizzieLizzie says:
Incredible!
126 days ago
ArtWhimsCrochet says:
Good stats for the employees - that means that in a a single month Etsy made more than $3,000,000! Way to go team!
126 days ago
ParisOnSunday says:
Wowzers!
126 days ago
TheBloomingThread says:
go etsy!
126 days ago
TidBitz says:
Gulp! Those are staggering numbers!
126 days ago
RubyBeets says:
Yippie for etsy! A rising tide lifts all boats
126 days ago
leslieholz says:
In a bad economy those are some great numbers! Let's keep the momentum going!!!!
126 days ago
ifistav says:
69% over last year is a VERY impressive number, wow, very cool!
126 days ago
OnceUponAGem says:
Awesome....
126 days ago
ismism says:
Wow that's a massive increase year on year! Thank you for the good news!
126 days ago
prettysensitive says:
Incredible!
126 days ago
ManInTheMoonHerbs says:
: ) Happy stats!
126 days ago
terrasecrets says:
Great numbers. Thank You etsy, I'm glad to be a part of this site.
126 days ago
sabineajewelry says:
Great news!
126 days ago
jacarandadesigns says:
Wow. Great stats. It was my best month in 4 years :)
126 days ago
Sapucha says:
December was a lot of fun as a seller and a buyer! It was my first Christmas sales experience and it was a blast!
126 days ago
PeriniDesigns says:
Fabulous!
126 days ago
TwistedRiverClay says:
Thanks
126 days ago
Thecabbagepatch says:
Wow those figures are just amazing!
126 days ago
AnyOldTime says:
I'm still exhausted from doing my part!!! Thanks Etsy, for relevancy!
126 days ago
ClosetGothic says:
Fantastic figures - many thanks.
126 days ago
moonlightdesigns2 says:
December was my best month and so exhausting but oh so glad to be a part of the $69+ billion sales!! Let's hear it for Relevancy!!!!!!
126 days ago
MidwestAlchemy says:
Wow...exhausted...but well worth it!
126 days ago
LookBackVintage says:
Holey moley, those numbers are mind-boggling! Can't wait to see what's in store for 2012.
126 days ago
soap says:
Thanks for the info. Sounds good.
126 days ago
livjewellery says:
So happy to have been involved in my first etsy Christmas with this shop. Awesome stats!
126 days ago
andwhatelseisthere says:
That seems to apply with our shop too. We see a significant increase of sales and views comparing December 2011 to the very same month on 2010. This is great news. And I'm crossing my fingers that January will keep us satisfied, hehe!
126 days ago
birdhousedesigns says:
Wonderful news!!
126 days ago
ellenhowardhandmade says:
$69.8 million amazing! I'm learning and happy to be a part of it all.
126 days ago
Celticcatphotos says:
I figured it would be good news, from visits to my shop!
126 days ago
Lisolabella says:
keep it going!
126 days ago
Lisolabella says:
Keep it going for 2012!
126 days ago
AeridesDesigns says:
Awesome! This is my favorite post every month - love to see the growth keep moving forward!
126 days ago
chatterboxboutique says:
Congrats to Etsy! It is so exciting to hear that many people did their Holiday shopping on Etsy & supported handmade!
126 days ago
gardenmis says:
Awesome stats + so happy to be a part of Etsy :)
126 days ago
vickiorion says:
This continued growth is amazing!
126 days ago
SoapForYourSoul says:
Great News! Conrats to al!
126 days ago
mpwallets says:
This is great to hear and very encouraging! Let's keep spreading the love!
126 days ago
AntoinettesWhims says:
Thank you!! Please keep these good reports coming.
126 days ago
PookieandJack says:
Amazing! Thank you Etsy!
125 days ago
WintergreenDesign says:
Those are incredible numbers! I'm happy to be apart of it : )
125 days ago
JenniferCasady says:
Oh what fab numbers! 2011's sales surpassed my every expectation and I can't wait to see what 2012 brings!!
125 days ago
DesignsStainedGlass says:
Wow! Amazing!
125 days ago
OldLikeUs says:
We rock!
125 days ago
WaterburyJewels says:
That's great news.
125 days ago
jayval says:
awesome!
125 days ago
Lilpunky says:
Wow! Amazing stats, and love the high amount of new users discovering etsy, and signing up!
125 days ago
EarthElements says:
cha ching cha ching!
125 days ago
accentonvintage says:
Great news!
125 days ago
2TrickPony says:
yay! so exciting! thanks to all those etsy peeps behind the scenes :)
125 days ago
Krystyna81 says:
I would love to see more of a breakdown as well: what categories are experiencing the greatest growth? Are sales up in particular countries? WHat percentage is supplies/vintage/handmade? But BRAVO overall!
125 days ago
lifeartdesigns says:
I'm in love with that Santa!
125 days ago
Stephaniemakesall says:
December was such a blast!!!!!
125 days ago
Fireflyknitting says:
We Rock.
125 days ago
blueroompottery says:
December was such a great month!! Thank you Etsy!!!
125 days ago
Cottonette says:
thanks for sharing!
125 days ago
ClassicMemories says:
Wow, I am glad to be a part of it also.
125 days ago
onyourcasestore says:
Awesome! :) I'm new, but so glad to be here! Thanks!
125 days ago
AliChristine says:
Great news!! So happy to be a part of a great community of artisans!
125 days ago
TheMillineryShop says:
It's all good. I love Etsy.
125 days ago
MySweetieBean says:
Awesome! Nov & Dec were good to me - I sold as many items in those two months as I did all year up to that point. Growth is good - here's to an even better 2012!
124 days ago
vilyfashion says:
Awesome
124 days ago
islandbohemia says:
Great Numbers! I'm so grateful to be a part of it!
124 days ago
TheCrimsonMoon says:
Fantastic news!
124 days ago
RockStoneTreasures says:
This is great, Etsy. I also had a wonderful Nov & Dec. Thanks for the good news!
124 days ago
JanetElizabethLLC says:
That's fantastic. I believe 2012 is going to be even better!!
124 days ago
bearrunroad says:
Wow - go Etsy!
124 days ago
jmayoriginals says:
good news. thanks for sharing.
124 days ago
svilenkpavlov says:
Amazing!
124 days ago
myalexasstore10 says:
Great News!
124 days ago
MissPennsylvania says:
That's great!
124 days ago
MadArtjewelry says:
Wowie Zowie!
124 days ago
crochetgal says:
Interesting Statistics!
124 days ago
anothertimeantiques says:
That's some serious numbers! I had my best holiday season ever and Nov was great and Dec even better. Etsy is growing like wildfire!
124 days ago
purpledaisyjewelry says:
Wow! I am speechless but wahoo. Etsy growth is good for all of us!!!
124 days ago
jmijewelry says:
Very Interesting! So glad to be a very small part of those numbers! Am growing slowly!
124 days ago
thejewelseeker says:
wonderful - good that etsy is growing
124 days ago
SpunkYarn says:
Wow .. impressive! go etsy! :)
123 days ago
victoriandolls says:
Awesome stats. I am glad to be a seller on Etsy!
123 days ago
contempojewels says:
Good to know!
123 days ago
9stories says:
Great to hear some positive numbers in this climate, very encouraging Thank you!
123 days ago
picklevalentine says:
Great news! And thanks for having a relevant search.
123 days ago
EleganceFarmHome says:
Etsy sure is catching on in the mainstream world. So many people know about it now! And we were happily busy selling our share. Thanks, etsy!
123 days ago
fabiusmaximus says:
Very encouraging news - thanks
123 days ago
petaljewellery says:
Wow - excellent stuff!
123 days ago
lacegrl130 says:
Etsy is the place to be!
123 days ago
blackrockvintage says:
Impressive numbers--glad to be a part of the fun!
122 days ago
TexasCeramics says:
Thank you Etsy!
122 days ago
bluewolf62 says:
That's so neat! Thank you Etsy!
122 days ago
sianykitty says:
wow.. it'd take awhile before I can digest it all these numbers, but in all big conclusion, ETSY rock the ground.. go handmade!
122 days ago
CrazyBlueSpot says:
Wow! Etsy's way bigger than I first thought it was.
122 days ago
cturgeon says:
Amazing. Kudos to all of the great artists out there making it happen!!!
122 days ago
SeasideStudio says:
Congratulations to everyone!
122 days ago
VillaCollezione says:
wioweeee!
121 days ago
artropology says:
Phenomenal!! Nearly a 70% increase between 2010 and 2011 December sales.
121 days ago
ObeliskFiberArts says:
Amazing and wonderful news! It's nice to be a part of this community. Congrats to everyone!
121 days ago
janlewin says:
I still want to see more data on categories of products that are selling. I would love to know the percentage of sales related to vintage, jewelry, housewares, etc. Consider providing some sort of breakouts of the data.
121 days ago
MirandaVincent says:
I've just joined, getting the hang of it. Sounds big!
121 days ago
baconsquarefarm says:
Congrats to everyone selling on etsy and those behind the scenes helping all of this run smoothly kiddo's to all of you ~ appreciate the stats and weather report on sales~ Here's to another banner year for Etsy and all of us sellers as well in 2012.
121 days ago
SusanFaye says:
Wow! Keep up the great work, Etsy staff... your thoughtful improvements to the site made for my best holiday season ever! i'm so happy to be able to run a successful business in my pajamas from the comfort of my own living room,thanks to you. :-D
121 days ago
VeronicaRStudio says:
I love seeing how Etsy keeps growing and growing... Great job!
121 days ago
JodysVintage says:
This is Awesome! Etsy is awesome! I purchased most of my Christmas gifts here this year..."Do unto others as you would have them do unto you"...and happy to give each gift! Also, thanks for keeping us informed about .....Stop SOPA / PIPA. God Bless us all! Enough is enough!
121 days ago
BluJeanBeads says:
Wow! We small businesses on Etsy are doing great work for all of us artists, craftspeople and the bottom line.
121 days ago
petalbelles says:
Incredible! Great work, everyone! A 70% increase from last year? Wow!
121 days ago
MouthyArt says:
well i love etsy !!!! so i can see why :)
121 days ago
alofashion says:
Wow! Although in saying that, if I say Etsy in Australia people say HUH? WHAT? Please spend some money on getting it recognised down under, we love etsy too!
120 days ago
inatay says:
Would love to see what is selling in different categories!!
120 days ago
LollysCubbyhole says:
so grateful to be a part of it all !
120 days ago
TwoSilverMoons says:
Wonderful to see such great numbers.
120 days ago
tomsgrossmami says:
Wow!
120 days ago
Abbeyroadbeads says:
Makes me excited!!!!!
120 days ago
LdyLux says:
awesome numbers! May 2012 be even better for all of us!
119 days ago
AnnaBelleArts says:
Wowza!!!
119 days ago
DesignsbyHarriet says:
Wow that is so great for Etsy. Next year I hope my shop participates in those figures.
119 days ago
SecretSafeBooks says:
Yeah!
119 days ago
hawaiibeads says:
That is great! I have to admit to having my best month ever on Etsy in December! And that is in 5 years of selling. I wish January was as busy! Wouldn't that be nice? But I did check last years sales, last 2 weeks of January got busy again. Hope to get a repeat of that again this year.
118 days ago
sarahscreationsetsy says:
Great numbers! Thank you Etsy!
118 days ago
NadinArtGlass says:
thank you for stats, Nadin
118 days ago
jbeaudet says:
Wow! That's super!
118 days ago
Soupis says:
Makes me glad to be a part of this community.
118 days ago
chantalmarieliving says:
Etsy just keeps getting more known and that's good for all of us. It's strange that less items were added in December, may be because we were too busy filling orders. December was great for me this year and hopefully next year will be even better. Way to go everyone!!!
118 days ago
gallery32 says:
WOW! Great numbers :)
118 days ago
amcgeedesign says:
Amazing!
117 days ago
unflappableproducts says:
Bravo!
117 days ago
Rt9NJvintageFun says:
Staggering volume, a Big Thanks to everyone,behind the scenes to keep this machine running at warp speed. To the Teams of people we never see, thanks again, we couldn't have made these numbers without Your 24/7 Support! Candy
117 days ago
nokiomi says:
Amazing! It's crazy to think I'm a small part of that number. Thanks for letting me have such a great outlet to my creativity!
117 days ago
suzanneartist says:
I also heard sales were up at the Atlanta Gift Mart, my hope is this is a reflection of good things to come for our economy.
116 days ago
birdfeedersplus says:
Wow. Nice to know that my shop was .0000000000000000000001% of that.
114 days ago
junkgarden says:
Very impressive!
114 days ago
originalornament says:
So grateful and proud to be part of the Etsy community...the sales numbers are staggering!
114 days ago
frecklesoriginals says:
Wow that is something to be proud of well done us.
113 days ago
Vertigeglass says:
bravo¡ enfin quelque chose qui vas bien
113 days ago
JenniferLaurenBijoux says:
I'm always interested in some good statistics. Good to hear that Etsy is thriving!!
113 days ago
barncatstudio says:
I was glad to be a part of it. December kept me busy busy!!! :)
112 days ago
michaelholland says:
These are encouraging stats. However, they could be even better if buyers had an easy way to shop for artists to create items specifically for them. This used to exist, and was one of Etsy's best features. Please, Etsy - bring back Alchemy!
109 days ago
cberg526 says:
Tough to get started, but looking forward to a long relationship with Etsy.
108 days ago
wwbc says:
Great to see these figures in a bizarre economy. We too would like to see a further break down in sales areas and trends.
108 days ago
artprintsbycheri says:
This report is encouraging. It is wonderful to see that handmade items are doing well. I agree with Vendzi and Krystyna81 about seeing a statistical breakdown in the categories....monthly comparisons and views to the year before. Can we look forward to this in the future?
107 days ago
BlueSquiggle says:
That's encouraging! Thanks for the info!
107 days ago
Bjsgourdartetc says:
I'm fairly new to Etsy, my visits were approx 700 in Dec. and 1100 in Jan. still no income. ????????
104 days ago
Ellen from GatheringSplendor says:
Thats impressive !!!
95 days ago
Michael Quirk from QuirkMuseum says:
That's great. Seems like we're doing better than some of the big retail stores out there. Looking forward to another good year.
89 days ago
paperrevolver from PaperRevolver says:
amazing!
85 days ago
Eve Geisler from EvesLittleEarthlings says:
Great, my shop falls in line with the stats!
79 days ago