Komen Changes Its Mind on Planned Parenthood, but Will Donors Come Back? - Megan McArdle - Politics - The Atlantic

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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. She is currently on leave.
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Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero � all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

Komen Changes Its Mind on Planned Parenthood, but Will Donors Come Back?

By Megan McArdle
Feb 3 2012, 11:21 AM ET Comment

So apparently Susan G. Komen has reversed its decision to fund Planned Parenthood.  Just as it wasn't surprising that they might want to gently disconnect themselves from the abortion rights movement, it's also not shocking that once this issue became political, pro-choicers mobilized faster and harder than pro-lifers did.  For one thing, as I noted yesterday, the issue of breast cancer has long been broadly within the "women's groups" umbrella that includes abortion rights, and for another, people react more strongly to losses than to possible gains.  If Komen had never funded Planned Parenthood, it wouldn't have been a big deal . . . but once they did, withdrawing the money was a political statement.

And just as I wasn't outraged yesterday by the decision to withdraw money, I also think they're well within their rights to reinstate it if they think that doing so will best further their mission.  I doubt that this is over -- pro-lifers are now going to have their own round of outraged protest.  And to be fair, I do think that they should offer give back any money they raised over the last two days, since that was mostly coming from pro-lifers who were voicing support for the organization's decision not to fund Planned Parenthood.  But other than that, I think it's their right to decide what advances their mission--and of course, every potential donor's right to decide if that's what they want to support.

The really interesting question is this: will the pro-choice donors come back?  Or has Komen damaged its brand to no purpose? 


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